FAQ

Answers to the questions we hear most.

Quick, plain answers about Adobe Brand Visibility, public sector programs, Adobe Experience Cloud launches, proofs of concept and support.

Adobe Brand Visibility

What is Adobe Brand Visibility?

Adobe Brand Visibility is a system for understanding customer prompts, identifying gaps in LLM visibility, citations and accuracy, deploying improvements, and measuring change across major AI platforms.

Why does visibility in AI answers matter?

AI search is becoming a new front door to your brand. Gaps in AI visibility can produce outdated, incomplete or unofficial answers about your products and services, while brands that act early can improve how they are found, cited and accurately explained.

What does Prolifico add on top of the software?

Prolifico pairs the software with strategy, technical deployment, content optimization and measurement, so insights become a prioritized program rather than a one-time report.

Does Prolifico have experience with Adobe Brand Visibility?

Yes. Prolifico has configured Adobe Brand Visibility for more than 25 clients and is one of the leading Adobe Brand Visibility partners specializing in this solution.

What happened to Adobe LLM Optimizer?

Adobe LLM Optimizer is now called Adobe Brand Visibility. Prolifico's Brand Visibility launch and support services cover the same Adobe solution under its new name.

How many prompts are included in a launch?

A standard Prolifico launch builds up to 1,000 prompts, organized by topic, audience, journey stage, product or category and market. More can be added.

How long does a launch take?

About six weeks, covering discovery, prompt creation, configuration, baseline measurement, analysis and a launch report. See the launch timeline.

What happens after the launch?

An annual support program provides continuous monitoring, monthly recommendations, technical optimizations, monthly reporting and a quarterly performance review. See ongoing support.

How long are Adobe Brand Visibility Launch Services?

Approximately six weeks: discover, create, configure, measure, analyze and report, one stage per week.

What do we receive at the end of the launch?

A launch report summarizing current visibility, technical accessibility opportunities, priority information gaps, topic and prompt opportunities, and a recommended content roadmap with a prioritized 90-day action plan.

How many prompts are created?

Up to 1,000 initial prompts, based on Prolifico's outcome-focused prompt strategy.

Does the launch include analytics setup?

Yes. Prolifico assists with configuring Adobe Analytics or Google Analytics as part of the launch.

Is Adobe Brand Visibility software included?

Prolifico's launch covers configuration, strategy and measurement services. Adobe Brand Visibility licensing comes from Adobe or its reseller.

What does ongoing support include?

Monitor and recommend, deploy technical optimizations, measure and report, maintain the prompt library, and update the program as Adobe capabilities and customer search behavior change.

How often will we receive reports?

Monthly visibility reporting and a quarterly performance review.

How often are prompts refreshed?

The prompt library and visibility measurement are maintained quarterly, based on changes in products, services, policies and objectives.

What is the support term?

Support is an annual program.

What is Adobe Brand Concierge?

Adobe Brand Concierge is an agentic experience that lets brands launch personalized, conversational AI on their websites and apps, grounded in the brand's own content and guardrails.

How is it different from Adobe Brand Visibility?

Adobe Brand Visibility improves how AI assistants outside your site describe your brand. Brand Concierge delivers the AI conversation on your own site. About Brand Visibility.

What does Prolifico do for Brand Concierge?

Prolifico helps you plan use cases, connect your knowledge bases, validate answers against your guardrails, launch, and then monitor and tune the experience.

Do our knowledge bases need to be Adobe?

No. Brand Concierge can draw on knowledge bases from Adobe Experience Manager or from non-Adobe sources such as help centers, product and policy libraries and document stores. We confirm the right sources during discovery.

Public sector

How does Prolifico help public agencies?

Prolifico helps state and local government make official information easier to find, understand and act on with Adobe Brand Visibility, Adobe Experience Manager and Adobe Analytics.

Can one program cover several agencies or departments?

Yes. Services work for a single agency or a coordinated statewide program, and agencies, domains or prompts can be added over time.

Do you help with Section 508 and WCAG accessibility on AEM?

Yes. Prolifico audits, builds and remediates AEM Sites for Section 508 and WCAG, including accessible components, testing and authoring guardrails.

What public information can be monitored in AI answers?

Eligibility, benefits, permits, deadlines, forms, locations and service changes, plus current events, emergencies, public health, elections and policy changes.

How experienced is Prolifico with Adobe Brand Visibility?

Prolifico has configured Adobe Brand Visibility for more than 25 clients and is one of the leading partners specializing in this solution, with a program designed specifically for government.

What is included in the public sector launch?

Brand Visibility configuration, agency and peer setup, discovery, up to 1,000 constituent-focused prompts, analytics configuration assistance, opportunity analysis, a technical assessment and a prioritized 90-day plan.

How long does the launch take?

Approximately six weeks.

What does ongoing support include for government?

Monthly recommendations, technical optimizations, monthly reporting, a quarterly performance review and quarterly prompt library maintenance, on an annual term.

Can we start with one agency and add more later?

Yes. It is easy to start small, then add agencies, domains or prompts over time.

Which topics do the prompts cover?

Services, eligibility, benefits, permits, public safety, locations and deadlines.

Is there a short demo?

Yes. A 3-minute public sector demo shows share of voice in AI answers, peer comparison, what AI agents read on your site, AI-ready summaries and recovering hidden content. It uses a mock agency and sample data.

Health and Human Services

How does Adobe Brand Visibility help Health and Human Services agencies?

It shows how the agency and each program (Medicaid, SNAP, TANF, child support, child welfare, coverage) are described in AI-generated answers, where information is missing or wrong, and which sources are shaping the answer. Prolifico turns that into a prioritized program of content, accessibility and technical fixes.

Why should an HHS agency care about AI search now?

Residents increasingly ask AI assistants about eligibility, renewals, deadlines and new requirements. Gaps or negative, unofficial sources in those answers can mean coverage loss, lost cases, repeat calls and reputational risk.

Can we start with one program?

Yes. Many agencies start with the program under the most pressure, such as Medicaid readiness for January 2027, child support or mandated-reporter resources, then expand.

Does it work for county-administered states?

Yes. In state-supervised, county-administered models we add county-level prompts so each office, phone number and process is described correctly.

How long does the launch take?

About six weeks, from discovery through a launch report and a prioritized 90-day plan. Ongoing support is an annual program with monthly recommendations and quarterly reviews.

Why choose Prolifico for HHS Brand Visibility?

Prolifico is an Adobe implementation partner started by Adobe veterans, with a Brand Visibility program built for government. We combine Brand Visibility with Adobe Experience Manager, Edge Delivery Services, Adobe Analytics and Section 508 and WCAG accessibility expertise.

Is there a demo of Adobe Brand Visibility for Medicaid?

Yes. Prolifico's walkthrough, under ten minutes, uses a mock agency and sample data to show how an HHS agency finds Medicaid questions where AI is wrong or silent, reads the AI answer and cited sources, and fixes the gap with preview and one-click roll back.

Can you scan our agency's domain?

Yes. Ask for an AI visibility scan of your domain and a baseline on the questions residents ask about your priority programs.

Which HHS programs does Prolifico cover?

Medicaid and CHIP, SNAP, TANF and cash assistance, child support, child welfare and mandated reporting, health insurance exchanges, aging and disability services, and behavioral health and crisis resources. Your list can be longer.

Can one prompt library cover many programs?

Yes. Prompts are organized by program, audience, journey stage, place and language, so cross-program questions like “am I eligible for SNAP and Medicaid?” are covered.

Is child support an optional program?

For many families it is an optional service, which means residents who cannot find or trust the agency may use private attorneys or informal arrangements instead.

When do the Medicaid work requirements start?

Federal law (H.R. 1) requires states to implement community engagement requirements for many Medicaid expansion adults no later than January 1, 2027. Start dates and details vary by state, so rely on your agency's guidance.

What do the requirements say?

Affected adults must show at least 80 hours a month of work, job training, school or community service, or meet an income test, and eligibility is redetermined every six months. Certain groups are exempt.

How can Brand Visibility help our Medicaid agency?

It measures what AI assistants say about the new rules, which sources they cite, and where answers are wrong or missing, then prioritizes fixes so your official guidance is the answer.

Can we launch before January 2027?

The standard launch takes about six weeks. Contact us to scope a readiness sprint focused on Medicaid.

What is a prompt library?

The set of questions Adobe Brand Visibility tracks across AI platforms. Prolifico builds up to 1,000 prompts at launch from real resident questions.

How are HHS prompts organized?

By program, audience (applicants, caregivers, parents, reporters, providers, advocates), journey stage, place and language.

Industries

How does AI search affect eCommerce brands?

Shoppers increasingly ask AI assistants what to buy and where. Accuracy of product details, availability and policies influences what assistants say about you.

What can Brand Visibility measure for a retailer?

How products, categories and the brand appear in AI shopping and comparison answers, which competitors and sources are cited instead, and what content to fix.

Which other Adobe solutions help eCommerce teams?

AEM Sites with Edge Delivery Services for speed, AEM Assets for product imagery, and Analytics and Real-time CDP for personalization.

Why does AI visibility matter for B2B?

Buying committees research vendors with AI assistants before talking to sales, so specs, certifications and differentiators need to be accurate and citable.

How does Brand Visibility help B2B teams?

It shows which prompts surface your brand, which competitors and third-party sources earn citations, and what to publish or fix to join the shortlist.

Which Adobe solutions support complex B2B content?

AEM Sites, AEM Assets with Workfront for the content supply chain, and Customer Journey Analytics for long buying journeys.

How does AI search affect home services brands?

Homeowners ask AI for local pros, fair prices and urgent help. Multi-brand, multi-location operators need consistent, accurate information in those answers.

Has Prolifico worked with a multi-brand home services company?

Yes. Wrench Group manages 30+ home service brand sites on one AEM Cloud Service instance, and raised a brand's PageSpeed score from 24 to 99 with Edge Delivery Services.

Can Brand Visibility track visibility by market?

Yes. Programs can be organized by brand, service line and market so local gaps are easy to see.

Why does AI visibility matter for high tech?

Technical buyers and developers evaluate products with AI assistants that draw on documentation, forums and reviews, so outdated docs become outdated answers.

What does Brand Visibility reveal for a tech company?

How your product, documentation and community content are used in AI answers, and which sources are stale or missing.

Which Adobe solutions help high tech teams?

Edge Delivery Services for fast docs and product sites, Workfront for launches, and Adobe Analytics for evaluator behavior.

How do donors and volunteers use AI search?

People ask AI whether an organization is trustworthy and how to give, volunteer or get help. Accurate, current answers support your mission.

What can Brand Visibility do for a non-profit?

It shows how AI describes your mission, programs and ways to help, then helps fix gaps so supporters and beneficiaries get accurate information.

Is Prolifico a fit for lean teams?

Yes. Programs start small and are structured to be efficient for small teams, using accessible, easy-to-maintain platforms.

Adobe solutions

What is Adobe Brand Visibility?

Adobe Brand Visibility is a system for understanding customer prompts, identifying gaps in LLM visibility, citations and accuracy, deploying improvements, and measuring change across major AI platforms.

Why does visibility in AI answers matter?

AI search is becoming a new front door to your brand. Gaps in AI visibility can produce outdated, incomplete or unofficial answers about your products and services, while brands that act early can improve how they are found, cited and accurately explained.

What does Prolifico add on top of the software?

Prolifico pairs the software with strategy, technical deployment, content optimization and measurement, so insights become a prioritized program rather than a one-time report.

Does Prolifico have experience with Adobe Brand Visibility?

Yes. Prolifico has configured Adobe Brand Visibility for more than 25 clients and is one of the leading Adobe Brand Visibility partners specializing in this solution.

What happened to Adobe LLM Optimizer?

Adobe LLM Optimizer is now called Adobe Brand Visibility. Prolifico's Brand Visibility launch and support services cover the same Adobe solution under its new name.

How many prompts are included in a launch?

A standard Prolifico launch builds up to 1,000 prompts, organized by topic, audience, journey stage, product or category and market. More can be added.

How long does a launch take?

About six weeks, covering discovery, prompt creation, configuration, baseline measurement, analysis and a launch report. See the launch timeline.

What happens after the launch?

An annual support program provides continuous monitoring, monthly recommendations, technical optimizations, monthly reporting and a quarterly performance review. See ongoing support.

What is Adobe Experience Manager Sites?

AEM Sites is Adobe's leading web content management system, helping teams author and publish content faster across channels.

How fast can Prolifico launch a website on AEM Sites?

Prolifico's AEM Sites Quick Launch uses a proven framework of discovery, implementation, validation and launch for speed and quality.

Can we try AEM Sites before buying?

Yes. An AEM Sites proof of concept rebuilds selected pages in Prolifico's sandbox with your own content. See the POC.

What is AEM Edge Delivery Services?

Edge Delivery Services is Adobe's high-performance delivery layer for AEM, enabling top Lighthouse scores while authors use familiar tools.

How much faster can Edge Delivery be?

In a Prolifico proof of concept, a Wrench Group brand's Google PageSpeed score rose from 24 to 99, with Largest Contentful Paint falling from 21.4 to 1.6 seconds.

Can we migrate an existing AEM Sites implementation?

Yes. Prolifico supports migration for AEM Sites customers, and an Edge Delivery POC tests it on your own pages first.

What is AEM Assets?

AEM Assets is Adobe's digital asset management (DAM) solution, integrated with Creative Cloud and Experience Cloud, with AI-powered search and governance.

What does an AEM Assets launch involve?

Discovery, configuration, migration and launch, with optional integrations such as Workfront, Creative Cloud, SSO, Content Hub and Dynamic Media.

Can we test AEM Assets with our own assets?

Yes. Prolifico's AEM Assets POC uses a sandbox with your real assets, typically in about four weeks.

What is Adobe Workfront?

Adobe Workfront is a work management platform that helps teams manage the entire lifecycle of work in one place.

Does Workfront integrate with AEM?

Yes. Workfront integrates natively with AEM Sites and AEM Assets to streamline approvals and the content supply chain.

What does Adobe Analytics do?

Adobe Analytics reveals customer behaviors and opportunities through segmentation, cohort analysis and advanced reporting.

How does Prolifico launch Adobe Analytics?

Through discovery, implementation, validation and enablement, so dashboards and data are accurate from day one.

What is Customer Journey Analytics?

Customer Journey Analytics brings together omnichannel data so you can see and act on the full customer journey, online and offline.

Can we migrate from Adobe Analytics or Google Analytics to CJA?

Yes. Prolifico helps organizations move to CJA and offers a data health check for stitching online and offline data.

What does Adobe Real-time CDP do?

It unifies customer profiles and activates data instantly across campaigns, personalization and targeting.

Does Prolifico offer a CDP health check?

Yes. A second opinion on how online and offline data are stitched together is available on request.

What is Adobe Journey Optimizer?

Adobe Journey Optimizer lets you design, orchestrate and deliver real-time, personalized journeys across any channel.

How does it relate to Real-time CDP?

Journey Optimizer uses unified customer profile data to deliver relevant messages at the right time.

Launch services and proofs of concept

What is Adobe Brand Concierge?

Adobe Brand Concierge is an agentic experience that lets brands launch personalized, conversational AI on their websites and apps, grounded in the brand's own content and guardrails.

How is it different from Adobe Brand Visibility?

Adobe Brand Visibility improves how AI assistants outside your site describe your brand. Brand Concierge delivers the AI conversation on your own site. About Brand Visibility.

What does Prolifico do for Brand Concierge?

Prolifico helps you plan use cases, connect your knowledge bases, validate answers against your guardrails, launch, and then monitor and tune the experience.

Do our knowledge bases need to be Adobe?

No. Brand Concierge can draw on knowledge bases from Adobe Experience Manager or from non-Adobe sources such as help centers, product and policy libraries and document stores. We confirm the right sources during discovery.

What does the AEM Sites Quick Launch include?

Discovery workshops, agile implementation sprints, validation with user acceptance and performance testing, and a managed launch with post-launch support.

What optional services are available?

Web content migration, Analytics, Assets and Workfront launches, ADA testing and remediation, translation, automated functional testing and generative engine optimization.

What does the AEM Assets Quick Launch include?

Discovery, configuration of metadata, tagging, workflows and permissions, migration of assets and metadata, and launch with knowledge transfer.

Can you integrate Assets with Workfront and Creative Cloud?

Yes, as optional services, alongside SSO, custom groups, metadata, Content Hub and Dynamic Media.

What does the Workfront Quick Launch include?

Discovery workshops, configuration of instances, security, portfolios, projects and templates, enablement and training, and launch support.

What does the Analytics Quick Launch include?

Discovery, implementation and tagging, validation and enablement, and a launch that confirms data accuracy and dashboards.

Can you migrate us to the Analytics WebSDK?

Yes, as an optional service to improve page speed, move to first-party data and prepare for Real-time CDP.

What is the Real-time CDP Quick Launch?

A rapid deployment of Adobe Real-time Customer Data Platform that unifies customer profiles and activates them across channels, using a structured framework of discovery, configuration, validation and launch.

What is Adobe Real-time CDP?

Adobe Real-time Customer Data Platform unifies customer data into profiles and activates audiences instantly across campaigns, personalization and targeting. It runs on Adobe Experience Platform.

What does the Quick Launch include?

Discovery workshops on use cases, data sources, identity and governance; configuration of schemas, datasets, profiles and destinations; validation of data flow and profile quality with team enablement; and a launch with support from day one.

Which data sources can be connected?

Typically websites and apps, CRM and other enterprise systems, and offline sources. We confirm the right sources and the order to connect them in discovery.

How does Real-time CDP work with Adobe Analytics and Customer Journey Analytics?

Analytics data can stream into Real-time CDP to unify profiles and activate audiences, and moving to the Analytics WebSDK prepares your implementation for it. Customer Journey Analytics adds cross-channel journey analysis. Prolifico launches and supports all three.

How do you handle data governance and consent?

Governance and consent requirements are part of discovery, so profiles are built and audiences are activated in line with your policies.

Can you review an existing Real-time CDP implementation?

Yes. Prolifico offers a Real-time CDP health check, a second opinion on how online and offline data are stitched together.

What happens after launch?

Prolifico offers ongoing support to add data sources, refine audiences and maintain integrations, so your customer data keeps delivering value.

What is the Customer Journey Analytics Quick Launch?

A quick activation of Adobe Customer Journey Analytics that connects your data across channels so you can understand customer journeys end to end, using a structured framework of discovery, implementation, validation and launch.

What is Adobe Customer Journey Analytics?

Customer Journey Analytics brings together omnichannel data, online and offline, so teams can see and analyze the full customer journey and act on it.

Can we move from Adobe Analytics or Google Analytics to Customer Journey Analytics?

Yes. Prolifico helps organizations migrate from Adobe Analytics or Google Analytics so they can see online and offline data in one place.

How is Customer Journey Analytics different from Adobe Analytics?

Adobe Analytics focuses on digital behavior. Customer Journey Analytics is built to connect data across channels, so you can follow people through the whole journey rather than one touchpoint at a time.

How does it work with Adobe Real-time CDP?

They complement each other: Real-time CDP unifies profiles and activates audiences, while Customer Journey Analytics analyzes the journeys behind them. Prolifico launches and supports both.

Can you review our data first?

Yes. Prolifico offers a Customer Journey Analytics health check, a second opinion on how online and offline data are stitched together.

What is an AEM Sites POC?

A structured proof of concept where Prolifico rebuilds part of your site in AEM, so your team sees authoring and publishing with your own content.

How long does it take?

About six weeks.

How do I request one?

Use the proposal generator and Prolifico will send you your proposal shortly.

What is an AEM Assets POC?

A hands-on proof of concept with your real assets in a Prolifico sandbox, covering AI tagging, search, governance and workflows.

What is an Edge Delivery Services POC?

A focused test that re-implements part of your site on Edge Delivery Services so you can compare performance before and after.

Is there a customer example?

Yes. Wrench Group's PageSpeed score went from 24 to 99 after an Edge Delivery proof of concept.

Support

What does AEM Ongoing Support include?

Development, QA, release management, requirements definition, performance tuning and integration support, scaled to your needs.

Can the team scale up for projects?

Yes. You can scale up for new sites, rebrands or large enhancements and scale back down afterwards.

What does Workfront Ongoing Support include?

Onboarding, continuous workflow refinements, permissions tuning, integration support and adoption services.

What does Adobe Analytics Ongoing Support include?

Adobe Launch tagging, dashboards, integration support, testing and validation, reporting and data layer support.

About Prolifico and proposals

What does Prolifico Digital do?

Prolifico Digital is an Adobe implementation partner, started by Adobe veterans. We provide Quick Launch, proof-of-concept and ongoing support services for Adobe Experience Cloud, and we launch and run Adobe Brand Visibility programs.

What is Adobe Brand Visibility?

Adobe Brand Visibility shows how a brand appears in AI-generated answers and helps teams improve it. Prolifico launches it in about six weeks and supports it with an annual program. Learn more about Adobe Brand Visibility.

How quickly can we get started with Adobe?

Prolifico's Quick Launch frameworks are designed to cut complexity and show value sooner. Brand Visibility launches in about six weeks, and proofs of concept let your team try AEM before committing, typically in 4 to 6 weeks.

Does Prolifico support Adobe platforms after launch?

Yes. Prolifico offers ongoing support for AEM, Adobe Workfront, Adobe Analytics and Adobe Brand Visibility, structured as a long-term extension of your digital team.

Which industries does Prolifico work with?

Prolifico works across public sector, eCommerce, B2B, home services, high tech and non-profit organizations, among others. See our industries.

Who is Prolifico Digital?

An Adobe implementation partner, started by Adobe veterans, with a small team that has worked together for over 10 years.

What is Prolifico's philosophy?

Get stuff done, well: build client capability rather than dependence, and earn trust through consistent delivery.

How do proposal requests work?

Answer a few questions and tell us who you are. Prolifico will send you your proposal shortly.

Do I need an account?

No account or login is required.

Are proposals binding?

No. Proposals are non-binding and subject to Prolifico review.

Still have a question?

We're happy to talk it through.