Professional Services in the age of AI search
Prospects ask AI assistants who to hire, what it costs and which firm knows their industry. Prolifico helps law firms, accounting practices, consultancies and other professional services firms be named and described accurately in those answers, with content that proves their expertise.
Chapters (15)
- 0:00 Clients ask AI first
- 1:36 The AI layer you can't see
- 1:57 Why AI gets it wrong
- 2:27 Four outcomes at stake
- 2:55 Adobe Brand Visibility and Prolifico
- 3:13 Demo: where Merriwether Kline stands
- 4:12 The FDA question
- 5:33 Who AI trusts instead
- 6:21 Fixing it, with review
- 7:44 AI agents and client inquiries
- 8:37 Tracking an outcome
- 9:07 Every practice, and careers
- 9:52 How Adobe Brand Visibility supports each outcome
- 10:34 Six weeks to launch
- 11:10 See where you stand
Is AI putting your firm on the shortlist?
General counsel ask AI which law firms to call. Follow Merriwether Kline, a fictional law firm, through a medical device company's question about FDA's expectations for AI-enabled devices: where AI names competitors instead, which sources it trusts, and how the content AI reads gets fixed after the firm's own review. Start with the short version, or choose the full demo for the detail.
How AI search is reshaping Professional Services.
- The first step of hiring a firm increasingly happens in an AI conversation: who handles this, what does it cost, who has done it before.
- Practice area pages, bios and thought leadership often say less than the firm knows, and the best insights sit in PDFs or client alerts that AI agents may not read.
- Directories, rating sites and association pages are heavily cited, and they can list old practice areas or former partners.
Questions your prospects ask AI
- “Who is the best employment lawyer near [city]?”
- “Which firms advise on [regulation] for [industry]?”
- “How much does a [service] engagement typically cost?”
Examples only. Your prompt library is built from your own audiences and priorities.
Illustrative layout only.
Brand Visibility for Professional Services
See how AI describes your firm, practice areas and people, which directories and articles it trusts instead of your own pages, and where competing firms are named in your place, then prioritize the fixes that win the first call.
Delivered as a six-week launch and an annual support program.
Adobe solutions for Professional Services teams.
Adobe Brand Visibility
Track how your firm, practices and people appear across AI platforms, and where competitors are named instead.
Learn moreAEM Sites
Practice area, people and insight pages that are structured, accessible and easy to keep current.
Learn moreWorkfront
Run marketing and partner review of bios and thought leadership, with a clear approval trail.
Learn moreWhat Prolifico does with the Brand Visibility data.
Brand Visibility shows what AI says. Prolifico turns that data into a prioritized plan and does the work with you: a six-week launch, then monthly recommendations, technical optimizations and quarterly reviews.
Measure
Baseline the questions prospects ask before they hire, by practice area, industry and market, across the AI assistants they use.
Prioritize
Rank gaps by new-business impact and review effort, so partners see early, visible wins.
Fix and publish
Update practice pages, bios and AI-ready summaries through your marketing, risk and ethics review, then measure again.
AI Visibility for Professional Services: Who Should I Hire?
Prospects ask AI who to hire and what it costs. How law firms and professional services firms can see what AI says, fix the gaps and win the first call.
Let's talk about Professional Services
Tell us about your goals and we'll recommend where to start.
Frequently asked questions
How does AI search affect law firms and professional services firms?
Prospects ask AI who to hire, what it costs and which firm knows their industry. Directories, articles and your own pages shape the answer, so the clarity and accuracy of your expertise now affect who gets the first call.
What can Brand Visibility measure for a firm?
How your firm, practice areas and people appear in AI answers, which competing firms and sources are named instead, and which pages or listings need to change.
How does this fit our ethics and marketing review?
Prolifico plans and builds the work, and anything client-facing goes through your own marketing, risk and ethics review before it is published. Rules on attorney and professional advertising vary by jurisdiction and profession, so your reviewers stay in charge. Brand Visibility works from public AI answers and your website content, and does not require access to client data.
Which Adobe solutions help professional services teams?
AEM Sites for practice and insight content, Workfront for review and approvals, and Adobe Analytics for connecting content to inquiries.
Is there a demo of Adobe Brand Visibility for law firms?
Yes. A short version (under three minutes) and a full demo (about 10 to 11 minutes) follow Merriwether Kline, a fictional law firm, through a medical device company's question about FDA's expectations for AI-enabled devices, using sample data. Watch the short version or the full demo.