Brand Concierge and Brand Visibility support
An annual program that keeps both what AI says about you and what your concierge says to visitors accurate, measured and improving.
The short answer
Prolifico's Brand Concierge and Brand Visibility support is one annual program with offsite and onsite services: monitoring and recommendations for Brand Visibility, and operational support, knowledge maintenance, conversation quality management, optimization, governance and expansion for Brand Concierge.
It starts with hypercare after launch, moves to weekly reviews, monthly reporting and a quarterly performance review, and runs as shared operations or a partner-managed service.
One program, two sides
Offsite and onsite services, planned and reported together.
| Focus | Offsite: Adobe Brand Visibility | Onsite: Adobe Brand Concierge |
|---|---|---|
| Watch | Continuous monitoring of LLM visibility, with monthly recommendations. | Operational support: investigate failures, troubleshoot integrations and website changes, coordinate Adobe support cases and manage incidents. |
| Keep it accurate | Maintain the prompt library and measurement quarterly as products, policies and objectives change. | Knowledge maintenance: check processing failures and freshness, coordinate content corrections and verify new or retired offerings. |
| Keep it good | Deploy technical optimizations that increase technical LLM visibility. | Conversation quality management: review a representative sample of conversations, tune configuration and expand the evaluation library. |
| Make it pay | Monthly visibility reporting and a quarterly performance review. | Business optimization: examine journey completion, abandonment and downstream outcomes, and test improvements. |
| Control change | Adapt to Adobe capabilities, answer-engine practices and search behavior. | Release and governance: review proposed changes, rerun evaluations, record approvals and assess relevant Adobe updates. |
| Grow | Add brands, domains or prompts over time. | Expansion: add approved use cases, content areas, markets or integrations through separately scoped releases. |
The two sides share one backlog. A wrong answer found offsite becomes a content fix; a question visitors keep asking onsite becomes a prompt to track.
Cadence
From stabilization to steady improvement.
Hypercare
The first weeks after launch: frequent operational checks and conversation reviews, with rapid fixes.
Weekly
After stabilization: review issues, knowledge freshness, conversation quality and the improvement backlog.
Monthly
Visibility reporting and onsite business reporting, with an agreed set of improvements delivered.
Quarterly
Performance review, prompt library maintenance, and reassessment of value, governance and expansion priorities.
Two ways to run it
Matched to your team's capacity and how fast things change.
| Arrangement | Best fit | Prolifico's commitment |
|---|---|---|
| Shared operations | You own content and business decisions but need specialist capacity. | Recurring quality reviews, technical support, controlled releases and optimization. |
| Partner-managed service | You have limited internal capacity, frequent change or a business-critical experience. | Day-to-day coordination, defined support coverage, quality management, reporting and improvement delivery. |
Coverage hours, review volume, included changes, reporting and response commitments are set in your support agreement, along with the line between routine improvements and new project work.
Who owns what
| Who | Owns |
|---|---|
| You | Business priorities, authoritative information, policy decisions and acceptance. |
| Prolifico | Delivery and the contracted operating activities: monitoring, reviews, tuning, optimization, releases and reporting. |
| Adobe | Its platform and product support. Prolifico coordinates escalation and distinguishes its own response targets from Adobe or other vendor dependencies. |
What gets reported
Offsite visibility and onsite outcomes in one report.
Customer outcomes
Task completion, helpfulness, successful next steps and effective handoffs to people.
Business outcomes
Qualified meetings, application or purchase completion, conversion, or verified reductions in avoidable contacts.
Operational and visibility health
Answer quality, content freshness, failures, share of voice, sentiment, accuracy and cost per successful outcome.
Conversation volume and sentiment are useful diagnostics, but they do not establish business value alone. Where practical, Prolifico uses controlled comparisons, because visitors who choose to engage may already have higher intent.
Keep exploring.
Keep improving after launch.
Tell us how your teams work and we'll recommend shared operations or a managed service.
Frequently asked questions
What does Brand Concierge and Brand Visibility ongoing support include?
Offsite: monitoring and monthly recommendations, technical optimizations, monthly reporting, a quarterly review and quarterly prompt library maintenance. Onsite: operational support, knowledge maintenance, conversation quality management, business optimization, release and governance, and expansion.
How often is the concierge reviewed after launch?
Frequently during hypercare, then weekly after stabilization for issues, knowledge freshness and conversation quality, monthly for business reporting and improvements, and quarterly for value, governance and expansion.
What is the difference between shared operations and a partner-managed service?
In shared operations you own content and business decisions and Prolifico adds specialist capacity. In a partner-managed service Prolifico also coordinates day to day, with defined coverage, quality management, reporting and improvement delivery.
Who owns the answers the concierge gives?
You do. You keep ownership of business priorities, authoritative information, policy decisions and acceptance; Prolifico owns delivery and the contracted operating activities.
How is success measured?
With three views: customer outcomes such as task completion, business outcomes such as qualified meetings or applications, and operational and visibility health such as answer quality, content freshness and share of voice.