Healthcare in the age of AI search
Patients and caregivers ask AI assistants which doctor to see, whether a provider takes their insurance, what to expect from a procedure and where to get care today. Prolifico helps health systems, provider groups and health plans show up with accurate, current information in those answers.
Chapters (16)
- 0:00 Patients ask AI first
- 1:24 The AI layer you can't see
- 1:45 Why AI gets it wrong
- 2:20 Four outcomes at stake
- 2:48 Adobe Brand Visibility and Prolifico
- 3:05 Demo: where Kestrel Valley stands
- 3:57 The knee question
- 5:00 Who AI trusts instead
- 5:44 Fixing it
- 6:37 A fever at 8 p.m.
- 7:50 AI agents and appointment requests
- 8:40 Tracking an outcome
- 9:06 Every service line
- 9:47 How Adobe Brand Visibility supports each outcome
- 10:23 Six weeks to launch
- 10:58 See where you stand
Is AI sending patients to you?
Patients ask AI where to get care. Follow Kestrel Valley Health, a fictional regional health system, through a knee replacement question and a child's fever at 8 p.m.: where AI recommends another hospital or repeats old hours, and how the content AI reads gets fixed. Start with the short version, or choose the full demo for the detail.
How AI search is reshaping Healthcare.
- Care decisions start earlier: people ask AI about conditions, providers, locations, hours and coverage before they ever call or click.
- Accepted insurance, service lines, hours and locations change, and they have to stay consistent across hundreds of pages and directories.
- Health information is high stakes, and AI may rely on outdated or third-party sources instead of your clinicians' guidance.
Questions your patients ask AI
- “Which pediatric cardiologist near [city] is accepting new patients?”
- “Does [health system] accept [insurance plan]?”
- “How do I prepare for a colonoscopy at [hospital]?”
Examples only. Your prompt library is built from your own audiences and priorities.
Illustrative layout only.
Brand Visibility for Healthcare
See how AI describes your hospitals, specialties, providers and coverage, which sources it trusts instead, and where information is missing, outdated or inconsistent, so patients get accurate answers.
Delivered as a six-week launch and an annual support program.
Adobe solutions for Healthcare teams.
Adobe Brand Visibility
Monitor how services, providers and locations appear across AI platforms, and fix the gaps.
Learn moreAEM Sites
Accessible, easy-to-maintain pages for services, providers and locations, with accessibility built in.
Learn moreEdge Delivery Services
Fast, mobile-friendly provider and location pages for patients on the go.
Learn moreWhat Prolifico does with the Brand Visibility data.
Brand Visibility shows what AI says. Prolifico turns that data into a prioritized plan and does the work with you: a six-week launch, then monthly recommendations, technical optimizations and quarterly reviews.
Measure
Baseline the questions patients ask most, such as providers, locations, wait times, coverage and how to prepare for care.
Prioritize
Rank gaps by patient impact and clinical review effort, starting with the facts that change care decisions, like coverage, hours and locations.
Fix and publish
Update pages and AI-ready summaries through your clinical and compliance review, then measure again.
AI Visibility for Healthcare: Is Your Health System the Answer Patients Get?
Patients ask AI which doctor to see and whether a provider takes their insurance. The challenges, goals, how Brand Visibility helps and how to act on the data.
Let's talk about Healthcare
Tell us about your goals and we'll recommend where to start.
Frequently asked questions
How does AI search affect health systems and health plans?
Patients and caregivers ask AI about providers, locations, coverage and what to expect from care. Accurate, current information on your own pages helps those answers get it right.
Does Brand Visibility use patient data?
No. It measures public AI answers and your own website content. It does not require patient records or other protected health information.
Does Prolifico write clinical content?
No. Prolifico helps teams find and prioritize gaps and publish through the client's own clinical and compliance review. Clinical guidance stays with your clinicians.
Is there a version for state and county health agencies?
Yes. See Prolifico's Health and Human Services program for Medicaid, SNAP and other public programs. See the HHS program.
Is there a demo of Adobe Brand Visibility for health systems?
Yes. A short version (under three minutes) and a full demo (about 10 to 11 minutes) follow Kestrel Valley Health, a fictional regional health system, through a knee replacement question and a child's fever at 8 p.m., using sample data. Watch the short version or the full demo.