Travel & Hospitality in the age of AI search
Travelers ask AI assistants where to go, where to stay and what to do, and increasingly let them plan the whole trip. Prolifico helps hotels, resorts, destinations and travel brands be recommended accurately, with the right rates, amenities and policies, on a fast platform AI agents can read.
Chapters (16)
- 0:00 Travelers ask AI first
- 1:10 The AI layer you can't see
- 1:49 Why AI gets it wrong
- 2:19 Four outcomes at stake
- 2:47 Adobe Brand Visibility and Prolifico
- 3:04 Demo: where Marivela stands
- 3:57 The spring break question
- 5:10 The beach wedding question
- 5:52 Who AI trusts instead
- 6:42 Fixing it
- 8:04 AI agents and revenue
- 8:51 Tracking an outcome
- 9:17 Every resort
- 9:57 How Adobe Brand Visibility supports each outcome
- 10:33 Six weeks to launch
- 11:06 See where you stand
Is AI recommending your resort?
Travelers ask AI which resort to book. Follow Marivela Resorts, a fictional resort group, through a Chicago family's spring break question and a Gulf Coast beach wedding: where AI recommends another resort or sends the family to a travel site, and how the content AI reads gets fixed. Start with the short version, or choose the full demo for the detail.
How AI search is reshaping Travel & Hospitality.
- Trip planning is moving from search results and review sites to conversational itineraries and recommendations.
- Amenities, policies, availability and seasonal offers change constantly, and booking sites and reviews are often the sources AI cites instead of your own pages.
- AI agents that compare and book on a traveler's behalf will favor properties with fast, structured, accurate pages.
Questions your travelers ask AI
- “Best family-friendly resort in [destination] for a long weekend”
- “Is [hotel] pet friendly and what are the fees?”
- “Plan a three-day trip to [city] for a food lover”
Examples only. Your prompt library is built from your own audiences and priorities.
Illustrative layout only.
Brand Visibility for Travel & Hospitality
Measure how AI describes your properties, destinations and experiences, see which review and booking sites it cites instead of your own, and prioritize the content and technical fixes that bring accurate answers to travelers.
Delivered as a six-week launch and an annual support program.
Adobe solutions for Travel & Hospitality teams.
Adobe Brand Visibility
Track how properties and destinations appear across AI platforms, market by market.
Learn moreEdge Delivery Services
Fast pages that convert mobile planners and are easy for AI agents to read.
Learn moreAEM Assets
Manage and deliver property, destination and experience imagery and video at scale.
Learn moreReal-time CDP
Personalize offers for repeat guests and loyalty members from one customer profile.
Learn moreWhat Prolifico does with the Brand Visibility data.
Brand Visibility shows what AI says. Prolifico turns that data into a prioritized plan and does the work with you: a six-week launch, then monthly recommendations, technical optimizations and quarterly reviews.
Measure
Baseline the prompts travelers use, from destination and property comparisons to policies, amenities and itineraries.
Prioritize
Rank gaps by booking impact, such as rates, availability, amenities and policy details, and by how fast each fix can ship.
Fix and publish
Update property and destination pages, structured data and AI-ready summaries, then measure again by market and season.
AI Visibility for Travel and Hospitality: Be the Answer When AI Plans the Trip
Travelers ask AI where to go and where to stay. The challenges, goals, how Brand Visibility helps and how Prolifico turns the data into action.
Let's talk about Travel & Hospitality
Tell us about your goals and we'll recommend where to start.
Frequently asked questions
How does AI search affect hotels, resorts and destinations?
Travelers ask AI to compare places to stay, plan itineraries and check policies. Booking sites and reviews are often cited instead of a property's own pages.
What can Brand Visibility measure for a travel brand?
How properties, destinations and experiences appear in AI answers by market, which review and booking sources are cited instead, and which pages need accurate rates, amenities or policy details.
Why do page speed and structured content matter?
AI agents read many pages quickly. Fast, well-structured pages with current rates, amenities and policies are easier for them to read and cite, and they convert mobile travelers better.
Which Adobe solutions help travel and hospitality teams?
Edge Delivery Services for speed, AEM Assets for imagery and video, and Real-time CDP for guest personalization.
Is there a demo of Adobe Brand Visibility for hotels and resorts?
Yes. A short version (under three minutes) and a full demo (about 10 to 11 minutes) follow Marivela Resorts, a fictional resort group, through a Chicago family's spring break question and a Gulf Coast beach wedding, using sample data. Watch the short version or the full demo.