Security and data governance: what Brand Visibility uses, and what it does not need
No customer, patient or constituent data is required. Here is what is used, what access Prolifico needs and answers for a security review.
The short answer
Adobe Brand Visibility works from public AI answers and your website content. It does not require any access to customer, patient or constituent data.
Security review therefore focuses on access to Adobe tools, your website and, optionally, analytics, and on how recommended content changes are reviewed before they are published.
What Brand Visibility uses
Brand Visibility works from public AI answers and your website content.
| Input | Where it comes from | Personal data? |
|---|---|---|
| AI answers | Prompts run against AI platforms; the answers are public model outputs. | No. Prompts are written from public topics and audiences, not customer records. |
| Your website content | Your public pages. | No. |
| Citations and sources | Public URLs the AI platforms cite. | No. |
| Analytics (optional) | Aggregated reports from Adobe Analytics or Google Analytics that you configure. | Not needed; aggregated metrics only. |
| CDN or server logs (optional) | Technical request data, if you choose to connect it to see AI agent activity. | Agreed in discovery and limited to what the use case needs. |
What access Prolifico needs
Scoped to the work, and controlled by you.
- User accounts for Adobe Brand Visibility, provisioned in your Adobe organization.
- Read access to your public website content.
- Analytics access, only if you want help configuring Adobe Analytics or Google Analytics.
- Change access to your web platform or edge, only if you want Prolifico to deploy technical optimizations for you.
Access is agreed in discovery, uses named accounts you provision and can be removed when the work ends.
Regulated organizations
The data question is simple. The content review question is the important one.
| Sector | What the program does not need |
|---|---|
| Healthcare | Patient records or protected health information. |
| Financial services | Customer account data. |
| Government and public sector | Resident or constituent records. |
| Professional services | Client files or privileged material. |
What your reviewers should examine is the content changes the program recommends: pages, structured data and summaries. Those follow your normal clinical, legal, compliance or ethics review before anything is published.
Questions for your security review
Short answers for a security questionnaire.
| Question | Answer |
|---|---|
| Do you need customer, patient or constituent data? | No. |
| Where is Brand Visibility data stored? | In Adobe's platform, under your agreement with Adobe. |
| Who has access? | Named users you provision, from your team and from Prolifico. |
| Do prompts contain personal information? | No. Prompts are written from public topics and audiences. |
| Who approves content changes? | Your teams. Prolifico recommends and drafts; you review and publish. |
| What happens at the end of the engagement? | Accounts are removed and exports are handed over. |
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Frequently asked questions
Does Adobe Brand Visibility need our customer data?
No. Brand Visibility works from public AI answers and your website content and does not require any access to customer or patient data.
Can a hospital or health system use Adobe Brand Visibility?
Yes. The program needs no patient records or protected health information; it measures public AI answers and your public web content.
What access does Prolifico need to run Brand Visibility?
User accounts in your Adobe organization, read access to your public website, and, only if you want them, analytics access or change access to deploy technical optimizations.
Is Brand Visibility suitable for regulated industries?
Yes. Because it uses public information, the data risk is low; recommended content changes follow your normal clinical, legal or compliance review.