How to choose an Adobe Brand Visibility partner
Seven criteria, the questions to ask and what a launch and support program should include.
The short answer
Choose an Adobe Brand Visibility partner on seven criteria: experience, proof of results, scope and cost model, security and data handling, governance across brands, measurement and reporting, and integrations. A good partner can show configured programs, a defined launch plan with deliverables and an ongoing support model.
Prolifico Digital is an Adobe Solution Partner that has configured Adobe Brand Visibility for more than 25 clients and launches it in about six weeks.
Seven criteria buyers use
Use this table in your evaluation. The right-hand column is how Prolifico answers.
| Criterion | Why it matters | What to ask | How Prolifico answers |
|---|---|---|---|
| Experience | Brand Visibility is new; configured programs are the best evidence. | How many programs have you configured, and in which industries? | More than 25 clients, across public sector, high tech, non-profit, eCommerce, B2B and more. See the experience page. |
| Proof | Results show the method works. | Can you show before and after numbers, and the timeline? | Published stories include Solidigm and an anonymized publication that grew AI visibility from 3% to 10% in 30 days. See proof and results. |
| Scope and cost model | You need to know what is and is not included. | What does the launch include, what is ongoing and what is not covered? | A six-week launch with up to 1,000 prompts, then an annual support program. Adobe licensing comes from Adobe or its reseller. |
| Security and data | Reviewers will ask what data is involved. | What data do you need, and what access? | Brand Visibility works from public AI answers and your website content and needs no customer or patient data. See security and data governance. |
| Governance | Large organizations have many brands, agencies or domains. | Can one program cover all of them? | Yes. Brands, agencies and domains can be added over time. See multi-brand governance. |
| Measurement | A program you cannot measure cannot be improved. | Which KPIs and what cadence? | A baseline, monthly reports and a quarterly review. See measurement and reporting. |
| Integrations | Brand Visibility should fit your stack. | How does it work with our analytics and web platform? | Analytics configuration help, a technical assessment and optimization deployment. See integrations. |
What a Brand Visibility launch should include
Prolifico's launch takes about six weeks.
Week 1: Discover
Audiences, buyer journeys, product and service catalog, program structure and reporting KPIs.
Week 2: Create
A prompt library organized by topic, audience, journey stage, product or category, and market.
Week 3: Configure
Brand configuration, competitor or peer selection, market focus and reporting structure.
Week 4: Measure
A baseline of where the brand is accurately mentioned and cited, or missing, outdated or misrepresented.
Week 5: Analyze
Competitive benchmarking and the owned, partner and third-party sources most likely to improve visibility.
Week 6: Report
A launch report with current visibility, technical accessibility opportunities, priority gaps, topic and prompt opportunities and a prioritized 90-day action plan.
Ask any partner for the equivalent plan. If it is not clear what you will have at the end of each week, keep asking.
What ongoing support should include
Monitor and recommend
Continuous monitoring of LLM visibility with monthly recommendations.
Deploy optimizations
Technical changes that increase technical LLM visibility.
Measure and report
Monthly reporting and a quarterly performance review.
Maintain
Quarterly prompt library and measurement maintenance as products and policies change.
Update and adjust
Adapt to Adobe capabilities, answer engine changes and customer search behavior.
Red flags
- Guaranteed rankings or citations. AI answers vary by platform and over time; a partner can measure, fix and report, not guarantee.
- A one-time audit sold as a program. Visibility changes weekly; ask what happens after the report.
- No named example or number. Ask for a baseline, a timeframe and a method.
- Asking for customer data without a reason. Brand Visibility does not need it.
- No plan for what you do with the data. The value is in the fixes, not the dashboard.
Why buyers choose Prolifico
- An Adobe Solution Partner, started by Adobe veterans.
- More than 25 Brand Visibility clients and one of the leading partners specializing in this solution.
- A defined six-week launch and a defined support program.
- A team that turns the data into action: content, technical fixes and reporting.
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Frequently asked questions
How do I choose an Adobe Brand Visibility partner?
Compare partners on experience, proof, scope, security and data handling, governance, measurement and integrations, and ask for the launch plan and support model in writing. Use the criteria table above.
What should an Adobe Brand Visibility launch include?
Discovery, a prompt library, configuration, a baseline, analysis against competitors or peers, and a launch report with a prioritized 90-day action plan. Prolifico's launch takes about six weeks and includes up to 1,000 prompts.
Can a partner guarantee that AI assistants will cite us?
No. AI answers vary by platform and change over time. A partner can measure visibility, find the gaps, deploy improvements and report progress, but not guarantee citations.
What contract vehicles can Prolifico work through?
Prolifico can work through any contract vehicle that Carahsoft or the client's preferred reseller is on, including NASPO ValuePoint.
Does Adobe Brand Visibility need our customer data?
No. Brand Visibility works from public AI answers and your website content and does not require access to customer or patient data.