Adobe Brand Concierge partner: conversational AI on your own site
Prolifico plans the use cases, connects your content, validates every answer against your guardrails and keeps the concierge improving.
The short answer
Prolifico Digital is an Adobe Solution Partner that launches and supports Adobe Brand Concierge, an agentic experience that lets brands run personalized, conversational AI on their websites and apps, grounded in the brand's own content and guardrails.
A launch has six steps: discover, prepare, design and configure, integrate and measure, validate and launch, in about six weeks when inputs are ready. Ongoing support covers operations, knowledge upkeep, conversation quality, optimization, governance and expansion.
What Adobe Brand Concierge does
Grounded in your content
Conversations draw on your existing knowledge bases, content and assets, from Adobe Experience Manager or other sources.
Governed by your guardrails
Responses reflect your brand voice, values and standards, with guardrails you control.
Insights that flow back
Intent, sentiment and behavior signals can feed customer profiles in Adobe Experience Platform and the rest of your marketing stack.
Where a concierge helps
Chosen from the questions your customers actually ask.
Product and service questions
Help visitors compare options and find the right product, plan or service in their own words.
Support and policy answers
Answer common questions from help centers, policy libraries and FAQs, and hand off to people when needed.
Guided journeys
Walk visitors through eligibility, applications, appointments or forms.
Content discovery
Help people find the right article, guide or document across a large site.
Examples are illustrative. Your use cases are chosen in discovery from the questions your customers actually ask.
How Prolifico launches it
Discover
Workshops with the sponsor, marketing, digital experience, content owners, technology, analytics and the teams affected. Prioritize the customer problems worth solving and set success measures.
Prepare
Assess readiness (website, content, analytics, consent, licensing, access). Audit the knowledge customers rely on, agree authoritative sources and owners, and start a remediation backlog.
Design and configure
Design the experience and its boundaries: where it appears, tone, suggested questions, handoffs, accessibility and AI disclosure. Configure the concierge and its knowledge sources.
Integrate and measure
Connect the agreed systems, implement the Web SDK and measurement, and stand up a working staging experience.
Validate
Test against real customer questions with your experts approving expected answers, then remediate and obtain acceptance.
Launch
Go live in a controlled way, with monitoring and a way to switch it off, then hypercare and handover.
About six weeks when inputs are ready and your team collaborates actively. Content remediation, custom integrations, multiple markets or extensive approvals can extend it.
Readiness and knowledge: where launches succeed or stall
| Area | What Prolifico checks or does |
|---|---|
| Prerequisites | Licensing, provisioning and access, and Adobe's web prerequisites, including the Experience Platform Web SDK and a Brand Concierge-enabled datastream. |
| Knowledge approach | Adobe documents website crawling, an AEM Sites content integration and product catalog sources, each with different refresh behavior. Prolifico configures and verifies the right one for your content. |
| Content ownership | Missing answers, conflicting statements and outdated offerings are fixed at the source, with owners named and a route for launches, price changes and retired offerings. |
| Capabilities | Which capabilities are available in your environment, and which need development or a later release, are settled before scope is committed. |
| Custom integrations | Treated as explicit work packages with their own requirements and testing. |
Adobe Brand Concierge licensing comes from Adobe or its reseller and is not part of Prolifico's launch services.
Keep it accurate, useful and improving
Operational support
Investigate failures, troubleshoot integrations and website changes, coordinate Adobe support cases and manage incidents.
Knowledge maintenance
Check freshness and processing failures, coordinate content corrections and verify new or retired offerings.
Conversation quality
Review sampled conversations, investigate poor answers, tune configuration and expand the evaluation library.
Business optimization
Examine journey completion, abandonment and downstream outcomes, and test improvements.
Release and governance
Review changes, rerun evaluations, record approvals and assess Adobe updates.
Expansion
Add approved use cases, content areas, markets or integrations in separately scoped releases.
| Arrangement | Best fit | Prolifico's commitment |
|---|---|---|
| Shared operations | You own content and business decisions but need specialist capacity. | Recurring quality reviews, technical support, controlled releases and optimization. |
| Partner-managed service | You have limited internal capacity, frequent change or a business-critical experience. | Day-to-day coordination, defined support coverage, quality management, reporting and improvement delivery. |
How success is measured
Customer outcomes
Task completion, helpfulness, successful next steps and effective handoffs to people.
Business outcomes
Qualified meetings, application or purchase completion, conversion, or verified reductions in avoidable contacts.
Operational and visibility health
Answer quality, content freshness, failures, share of voice, sentiment, accuracy and cost per successful outcome.
Conversation volume and sentiment are useful diagnostics, but they do not establish business value alone. Where practical, Prolifico uses controlled comparisons, because visitors who choose to engage may already have higher intent.
Brand Visibility outside your site, Brand Concierge on it
Adobe Brand Visibility shows how AI assistants describe your brand across the web. Brand Concierge delivers the AI experience on your own website and apps. Many programs pair the two: improve how you are found and cited, then guide visitors once they arrive. Prolifico launches both together in six weeks, with one shared discovery.
Launch both in six weeksAdobe Brand VisibilityBrand Concierge for government
Questions to ask any Brand Concierge partner
Use these with any Adobe partner. Prolifico's answers are in the right-hand column.
| Question | What a strong answer sounds like | How Prolifico answers |
|---|---|---|
| Which content will it answer from? | A named list of sources, with owners. | Discovery names the knowledge bases, help centers, product and policy libraries and documents the concierge draws on. |
| How do you keep answers on-brand and accurate? | Guardrails, test questions and review by brand, legal and support. | Validation tests answers against content and guardrails, and brand, legal and support teams review them. |
| What happens when it does not know? | A clear hand-off to people, forms or search. | Design includes hand-offs to people and forms. |
| How will we measure it? | Topics, gaps, hand-offs and next-step rates. | Launch includes a plan for what to measure, and ongoing support reviews conversations, topics and gaps. |
| Can we try it first? | A scoped pilot with real content. | A proof of concept tests the concierge on your content before a full launch. |
Keep exploring.
Curious what a concierge could do for your site?
Tell us about your customers and content and we'll sketch a plan.
Frequently asked questions
Who can launch Adobe Brand Concierge?
Adobe Solution Partners launch it. Prolifico Digital plans use cases, connects knowledge bases, validates answers against guardrails, launches, then monitors and tunes the experience. See Brand Concierge launch and support.
How long does an Adobe Brand Concierge launch take?
About six weeks when inputs are ready and your team collaborates actively. Substantial content remediation, custom integrations, multiple markets or extensive approvals can extend the schedule, and Prolifico confirms it after the readiness assessment.
What do we need in place before launching Adobe Brand Concierge?
Licensing and access, the Experience Platform Web SDK and a Brand Concierge-enabled datastream for web, authoritative content with named owners, and people from marketing, content, web, analytics, brand and legal who can collaborate actively.
Where does the concierge get its knowledge?
From sources Prolifico configures and verifies with you: website crawling, an AEM Sites content integration or product catalog sources, plus help centers, policy libraries and documents. Each has different refresh behavior.
Can we launch Adobe Brand Concierge together with Adobe Brand Visibility?
Yes. Prolifico launches both in six weeks with one shared discovery and two parallel tracks. See the combined launch.
Can we try Adobe Brand Concierge before a full launch?
Yes. Prolifico offers a proof of concept that tests a concierge on your content. See the Brand Concierge proof of concept.
Does Brand Concierge answer only from Adobe content?
No. It can draw on knowledge bases from Adobe Experience Manager or from non-Adobe sources such as help centers, product and policy libraries and document stores.
How do we keep Brand Concierge answers accurate?
Prolifico validates answers against your content and guardrails and reviews them with brand, legal and support teams before launch, then reviews conversations and gaps as part of ongoing support.
What is the difference between Brand Concierge and Brand Visibility?
Brand Visibility improves how AI assistants outside your site describe your brand. Brand Concierge delivers the AI conversation on your own site. About Brand Visibility.
How much does Adobe Brand Concierge setup cost?
A Brand Concierge launch starts at $14,000, a one-time fixed fee, over about 6 weeks. Generate a proposal or contact us for a quote.