Adobe Workfront implementation partner for marketing and creative teams
Prolifico launches Adobe Workfront around the way your teams actually work, connects it to AEM Assets, AEM Sites and Fusion, and keeps your workflows tuned after launch.
The short answer
Prolifico Digital is an Adobe Solution Partner that implements Adobe Workfront for marketing, creative and content operations teams. A Workfront Quick Launch covers four stages: discovery, configuration, enablement and launch.
Optional integrations connect Workfront to AEM Assets, AEM Sites and third-party systems through Fusion, and ongoing support keeps workflows, permissions and reporting current as your process changes.
What a Workfront implementation includes
Every launch is configured around your approval paths, reporting needs and teams.
| Component | What Prolifico does | What your team gets |
|---|---|---|
| Discovery | Workshops with business and project stakeholders to map workflows, approval paths and reporting needs, and to define objectives and success metrics. | A documented workflow map and agreed success measures. |
| Configuration | Sets up Workfront instances, security models, portfolios, programs, projects and templates, with automations and reporting dashboards aligned to your business goals. | A working environment built around your structure, not a generic template. |
| Integrations | Coordinates integrations with third-party systems and, optionally, connects Workfront to AEM Assets, AEM Sites and Fusion. | Work, content and approvals connected across your Adobe stack. |
| Enablement | User training, stakeholder demos and iterative refinements with early users. | Teams that know how to use it, and momentum for wider rollout. |
| Launch | Launch support so teams are trained and supported on day one, quick wins established and continuous improvement started. | A live Workfront and a backlog of next improvements. |
Where marketing and creative teams use Workfront
Creative operations
Take in requests, assign work, review and proof creative, and see capacity across designers, writers and video teams.
Campaign and content planning
Plan campaigns as programs and projects built from templates, so every launch follows the same steps and every stakeholder sees the same status.
Web and content production
Route page and content requests through review and approval, and connect approvals to AEM Sites.
Review and compliance
Build brand, legal and compliance review into the workflow, with a clear record of who approved what.
Product and event launches
Coordinate product, marketing, sales and agency work in one place, with dashboards for leaders.
Agency and partner work
Bring agencies and outside reviewers into the same review and approval process as your own team.
What changes for a team
A typical marketing or creative team, before and after.
The difference is easiest to see in the everyday path of a single request.
| Stage | Before | After a Workfront launch |
|---|---|---|
| Intake | Requests arrive by email, chat and spreadsheets. | One request form feeds a queue with the right fields and owner. |
| Planning | Each project is set up from scratch. | Templates carry the standard tasks, dates and approvers. |
| Review | Feedback is scattered across inboxes and file versions. | Reviewers comment on proofs; decisions and versions are recorded. |
| Status | Managers ask people for updates. | Dashboards show progress, workload and risk. |
| Handoff | Final files are emailed or dropped in shared folders. | Approved work moves to the system that delivers it, such as AEM Assets. |
Illustrative scenario, not a client story. Your before and after depends on how your teams work today.
How a Prolifico Workfront launch runs
Four stages, sized to your teams, templates and integrations.
Discovery
Stakeholder workshops cover how work enters, who approves it and what leaders need to see. Output: a workflow map, template list, reporting requirements and success metrics.
Configuration
We build the instance, security model, portfolios, programs, projects and templates, plus automations and dashboards. Output: a working environment for your pilot teams.
Enablement
Role-based training, stakeholder demos and refinements with early users. Output: trained teams and an adoption plan.
Launch
Cut over with launch support, quick wins and a continuous improvement backlog. Output: a live Workfront and a post-launch support option.
Timeline depends on the number of teams, templates and integrations in scope. Prolifico confirms it in your proposal.
Integrations that matter most
AEM Assets
Connect requests, reviews and approvals to the DAM where approved assets, metadata and usage rights live.
Workfront and AEM Assets integrationAEM Sites
Send content through review before it publishes, so approvals and publishing share one workflow.
AEM Sites Quick LaunchFusion and third-party systems
Connect Workfront to CRM, ERP and other systems with Workfront Fusion, so data moves automatically and stays consistent.
Workfront FusionFusion: fewer handoffs, cleaner data
Integration with the systems around Workfront.
Workfront Fusion connects Workfront to your other systems through visual automated scenarios, prebuilt connectors and API calls. When systems exchange data automatically, teams stop re-keying details, approvals trigger the next step without chasing, and each fact lives in one system of record.
- Less manual work: intake, status and handoffs run without copy and paste.
- Better data integrity: one entry per fact, consistent identifiers and fewer conflicting versions.
- Faster, traceable handoffs: logs show what moved, when and where.
How to know it is working
Prolifico defines success metrics in discovery and builds the dashboards that track them. The measures most teams start with:
- Adoption: the share of requests and projects that run in Workfront instead of email and spreadsheets.
- Cycle time: days from request to approved deliverable.
- Review rounds: how many revision cycles each deliverable takes.
- On-time delivery: the share of work finished by the committed date.
- Capacity: how much planned work each team can take on.
- Reporting speed: how quickly leaders can get a status answer.
Questions to ask any Workfront partner
Use these with any Adobe partner. Prolifico's answers are in the right-hand column.
| Question | What a strong answer sounds like | How Prolifico answers |
|---|---|---|
| How will you design around our process? | Workshops with the people who do the work, and templates built from real projects. | Discovery workshops with business and project stakeholders map workflows, approval paths and reporting needs before configuration starts. |
| How do you drive adoption? | Role-based training, demos and a plan for part-time users. | Enablement includes user training, stakeholder demos and iterative refinements, with launch support at go-live. |
| How are integrations scoped? | Named systems, fields and owners, not a promise to integrate with everything. | Integrations are scoped in discovery. AEM Assets, AEM Sites and Fusion are standard options. |
| Who maintains it after launch? | A named team, response expectations and a change process. | Ongoing support extends your team to tune workflows, permissions and integrations. |
| Can we prove value before rolling out everywhere? | A pilot with real teams and measures agreed up front. | Quick Launch focuses on quick value realization while laying the foundation for long-term scalability. |
Keep exploring.
Workfront and AEM Assets
Review loops, rights and metadata across the content supply chain.
Learn moreReady to put Workfront to work?
Tell us about your teams and approvals and we'll recommend where to start.
Frequently asked questions
Who can implement Adobe Workfront?
Adobe Solution Partners implement Workfront. Prolifico Digital, an Adobe Solution Partner started by Adobe veterans, launches Workfront with a Quick Launch (discovery, configuration, enablement and launch) and supports it afterward. See the Workfront Quick Launch.
What does a Workfront implementation include?
Discovery workshops, configuration of instances, security models, portfolios, programs, projects and templates, automations and reporting dashboards, coordinated integrations, user training and launch support.
Can Workfront connect to AEM Assets and AEM Sites?
Yes. Prolifico offers native Workfront integrations with AEM Assets and AEM Sites as optional services, and Fusion integrations with third-party systems. See the Workfront and AEM Assets integration.
What is Adobe Workfront Fusion?
Adobe Workfront Fusion is the integration and automation capability for Workfront. It lets teams build visual scenarios that move data between Workfront and other systems, using prebuilt connectors or API calls.
Can Workfront connect to our CRM, ERP or other systems?
Yes. With Workfront Fusion, Prolifico connects Workfront to CRM, ERP, finance, ticketing, HR and identity, collaboration and analytics systems, using prebuilt connectors where they exist and API calls where they do not. See Workfront Fusion.
Is Workfront only for marketing teams?
No. Workfront manages the lifecycle of work for many kinds of teams. Prolifico focuses on marketing, creative and content operations, where approvals and the content supply chain matter most.
Does Prolifico support Workfront after launch?
Yes. Workfront ongoing support covers workflow optimizations, permissions tuning, integration support and adoption services. See Workfront ongoing support.
How do we get started with a Workfront implementation?
Contact Prolifico for a Workfront Quick Launch proposal. Discovery workshops come first, so the configuration reflects your workflows. Request a Workfront proposal.
How much does Workfront setup (Quick Launch) cost?
A Workfront Quick Launch starts at $25,000, a one-time fixed fee, over about 8 weeks. Workfront ongoing support starts at $12,000 per quarter. What affects the price: Connections to commerce, CRM, marketing automation, identity or analytics systems add integration and testing effort. The number of users, roles and sessions for training and documentation. Generate a proposal or contact us for a quote.