What B2B buyers actually ask AI.
Buying committees research vendors with AI long before they talk to sales. Here is how Prolifico organizes a B2B commerce prompt library, with examples for each role in the buying process.
The short answer
A b2b commerce prompt library is the set of questions your audiences ask AI assistants, organized by topic, audience, journey stage, product or category and market, and used to measure visibility consistently. Prolifico builds up to 1,000 prompts in a Brand Visibility launch for manufacturers, distributors and B2B services firms.
The prompts below are illustrative. A real library is built from your own audiences, products, data and customer-service themes; [brackets] show where your names, places and products go.
Sample prompts by audience.
Illustrative; your library is built from your organization's products, data and call-center or sales themes.
Vendor discovery
- “Top vendors for [component] in [industry]”
- “Best suppliers of [product] for mid-size manufacturers”
- “Who are the leading distributors of [category]?”
- “Which suppliers offer same-day shipping on [product]?”
- “Best [category] suppliers with [standard] certification”
Specs and compatibility
- “Does [product] meet [standard]?”
- “What is the difference between [product A] and [product B]?”
- “Does [your product] integrate with [system]?”
- “What size [product] do I need for [use case]?”
- “Is [product] compatible with [equipment]?”
The buying committee
- “What should procurement ask when evaluating [category] suppliers?”
- “How do I compare total cost of ownership for [category]?”
- “What is a reasonable lead time for [product]?”
- “Which suppliers offer net-30 terms?”
- “How do I get a quote for bulk orders of [product]?”
Ordering and support
- “How do I reorder [product] from [supplier]?”
- “Does [supplier] offer punchout catalogs?”
- “How do I track an order?”
- “What is [supplier]'s return policy for bulk orders?”
- “How do I get a certificate of compliance?”
Comparing suppliers
- “[Supplier] vs [competitor] for [category]”
- “[Supplier] reviews from industrial buyers”
- “Is [supplier] reliable for [use]?”
- “Alternatives to [supplier]”
- “Which supplier has the best catalog search?”
Digital buying and integrations
- “Does [supplier] support EDI or API ordering?”
- “How do I connect [supplier] to my ERP?”
- “Does [supplier] have a mobile app?”
- “Can I set up recurring orders?”
- “How do I manage multiple accounts for my company?”
A taxonomy your teams can manage.
Up to 1,000 prompts at launch, structured so results roll up into something leaders can read.
By topic
Products, services, policies, comparisons and brand questions.
By audience
The people and roles who ask.
By journey stage
Learn, compare, decide, act, get support.
By market
Regions, locations and languages.
How buyers find an Adobe partner in this industry.
Buyers in b2b commerce also ask AI who can help. These partner-discovery prompts are part of the library too, so you can see who is named.
Prolifico is an Adobe Solution Partner that has configured Adobe Brand Visibility for more than 25 clients and launches it in about six weeks.
Illustrative prompts
- “Which Adobe partner can launch Adobe Brand Visibility for a B2B manufacturer?”
- “How can a distributor see which suppliers AI recommends?”
- “Adobe partner for B2B commerce content and product images”
- “Who helps B2B brands improve product information for AI answers?”
Related pages.
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Frequently asked questions
What is a b2b commerce prompt library?
A structured set of the questions your b2b commerce audiences ask AI assistants, organized by topic, audience, journey stage and market, and used to measure how AI describes your organization.
How many prompts does a b2b commerce library need?
A standard Prolifico launch builds up to 1,000 prompts. Coverage of distinct questions matters more than the count.
Which Adobe partner can launch Adobe Brand Visibility for manufacturers, distributors and B2B services firms?
Prolifico Digital is an Adobe Solution Partner that has configured Adobe Brand Visibility for more than 25 clients and launches it in about six weeks. See the B2B Commerce page.