Brand Visibility with Analytics and Customer Journey Analytics
Connect what AI assistants say to what visitors do.
The short answer
Adobe Brand Visibility shows what AI assistants say and cite about your brand. Adobe Analytics shows what visitors do on your site, and Customer Journey Analytics follows them across channels. Together they connect AI answers to traffic, conversion and journeys.
Prolifico assists with Adobe Analytics or Google Analytics configuration in every launch and offers Analytics and CJA launches and support.
What each tool answers
| Tool | The question | Typical output |
|---|---|---|
| Adobe Brand Visibility | What do AI assistants say and cite about us? | Visibility, share of voice, sentiment, accuracy and sources by prompt. |
| Adobe Analytics | What do visitors do on our site? | Traffic, engagement and conversion by channel and page. |
| Customer Journey Analytics | What happens across channels over time? | Journeys that connect web, app and offline data. |
Measuring AI-assistant traffic
Visits that start in an AI answer can often be identified by referrer. Set up a channel rule for the assistants you track, and expect some visits to arrive without a referrer and be counted as direct.
Where you connect CDN or server logs, Brand Visibility can also show AI agent activity, meaning requests from agents that read your pages. When they are not connected, agent activity is not visible.
- Create a reporting channel for AI assistants using known referrers.
- Use consistent campaign parameters on links you control.
- Report referral visits and agent activity separately.
- Compare landing pages with the pages AI cites.
Dashboards worth building
Visibility versus visits
Trend of tracked-prompt visibility beside AI referral sessions.
Cited pages and landing pages
Which pages AI cites, and which pages visitors land on.
Conversion from AI referrals
How AI-referred visits convert compared with other channels.
Journey view in CJA
Paths from an AI referral to a lead, application or purchase.
Where CJA adds the most
Customer Journey Analytics connects web, app and offline data in one view. For AI visibility it helps answer: do visitors who arrive from AI answers behave differently, and do they convert later across channels? Prolifico helps move from Adobe Analytics or Google Analytics to CJA and reviews data health.
How Prolifico connects them
Assess
Review the current tagging, data layer and reporting, and what you can already see about AI traffic.
Configure
Set up channel rules, tagging and dashboards; connect logs if you choose.
Validate
Check data against known visits and the Brand Visibility baseline.
Report
Add AI visibility and AI traffic to your regular analytics reporting.
Keep exploring.
Talk to a Prolifico expert.
Tell us about your goals and we'll recommend where to start.
Frequently asked questions
How do I track traffic from ChatGPT and other AI assistants in Adobe Analytics?
Create a channel rule for the assistants' referrers, use consistent campaign parameters on links you control and report AI referrals separately. Some visits arrive without a referrer and are counted as direct.
Can Adobe Brand Visibility show AI agent activity?
Yes, when CDN or server logs are connected. Without that connection, agent activity is not visible.
Do we need Customer Journey Analytics for AI visibility?
No, but it helps when you want to follow visitors who arrive from AI answers across channels and over time.