Onsite and offsite AI engagement for government, in six weeks
Be the accurate answer in AI assistants across the web, and guide residents with a governed AI concierge once they reach your site. One discovery, two tracks, one launch report.
The short answer
Prolifico launches Adobe Brand Visibility (offsite) and Adobe Brand Concierge (onsite) together in about six weeks, in six steps, for public sector organizations. Step 1 is one shared discovery for both. Steps 2 to 4 run as two parallel tracks: the Brand Visibility track builds the prompt library, configures and baselines; the Brand Concierge track prepares knowledge, designs and configures the experience, then integrates and instruments it.
Steps 5 and 6 bring the tracks together to validate and report, with a controlled launch and a 90-day plan. An annual support program then keeps both improving.
Two sides of the same conversation
Offsite visibility and onsite engagement, planned together.
Offsite: Adobe Brand Visibility
Shows how ChatGPT, Google AI Mode, Gemini and other assistants describe and cite you across the web, and what to fix.
About Brand VisibilityOnsite: Adobe Brand Concierge
Guides visitors on your own site and apps with a conversational AI grounded in your content and guardrails.
About Brand ConciergeOne loop between them
Questions visitors ask the concierge become prompts to track. Gaps found in AI answers become content fixes the concierge uses too.
Most AI journeys now start before the visit and continue after it. Offsite, assistants decide whether you are named and what they say. Onsite, a visitor who arrives needs a fast, accurate, on-brand answer. One program covers both, built on one set of approved content and one view of results.
Six weeks, six steps
One discovery, two tracks, one launch report.
| Step | Offsite: Adobe Brand Visibility | Onsite: Adobe Brand Concierge |
|---|---|---|
| Week 1 Discover | Together. Workshops with your business sponsor, marketing or communications, digital experience, content owners, technology, analytics and the program and service teams affected. We learn your agency, programs, audiences (residents, caregivers, providers), use cases and customer journeys, the questions people ask and why, and what matters for offsite AI visibility and onsite AI engagement. We agree success measures and a focused first scope for both tracks. | |
| Week 2 Prepare | Create the prompt library: up to 1,000 prompts organized by topic, audience, journey stage, service or program category and jurisdiction, written in the language people use. | Assess readiness (licensing, access, website, analytics, consent) and prepare the knowledge: audit the content people will rely on, agree authoritative sources and owners, and start a remediation backlog. |
| Week 3 Configure | Configure Adobe Brand Visibility: agency configuration, peer agency selection, jurisdictional focus and the reporting structure. | Design the conversational experience and its boundaries, turn brand guidelines into behavior and guardrails, and configure Brand Concierge, its knowledge sources and its presentation. |
| Week 4 Measure | Baseline where the agency is accurately mentioned and cited, or missing, outdated or misrepresented, and assess the technical barriers that keep AI agents from reading your content. | Integrate and instrument: connect the agreed systems, implement the Web SDK and measurement, and stand up a working staging experience. |
| Week 5 Validate | Together. Test the concierge against a library of real questions (accuracy, completeness, tone, refusals, multi-turn conversations, accessibility and mobile) and analyze benchmarks and the sources AI trusts. Then compare the two: what AI assistants say about you offsite should match what the concierge says onsite. | |
| Week 6 Report | Together. One launch report: current visibility, technical opportunities, priority gaps, conversation evaluation results and readiness, with a prioritized 90-day plan. The concierge goes live in a controlled way, on selected pages or for a bounded audience, with monitoring and a tested way to switch it off. We agree who runs what next. | |
Step 1 is one discovery for both solutions. Steps 2 to 4 run in parallel as two tracks. Steps 5 and 6 bring them back together to validate and report.
Step 1: one discovery for both
The same workshops feed both tracks.
- Business and goals: what the agency needs AI to do for residents, on and off the site.
- Audiences and journeys: who asks, what they ask, where the journey breaks, and what they need next.
- Use cases: a focused first release, ranked by value and by the content and effort available.
- Signals you already have: search behavior, customer or call-center questions, abandonment points and contact reasons.
- Success measures and a baseline: what to count offsite and onsite, and how the two views connect.
Because both tracks start from the same workshops, the prompts Prolifico tracks offsite and the use cases the concierge handles onsite come from the same understanding of your audience.
Steps 2 to 4: the two tracks
Run in parallel, with the same owners and the same facts.
Offsite: Brand Visibility
Create the prompt library, configure Adobe Brand Visibility, then baseline visibility, citations and accuracy and assess technical barriers for AI agents. Output: a measured baseline and an analyzed gap list.
Onsite: Brand Concierge
Prepare knowledge and ownership, design the experience and guardrails, configure the concierge, then integrate, instrument and stage it. Output: a working staging experience with tested integrations.
Steps 5 and 6: validate and report together
Nothing goes live until your experts approve the answers.
- Evaluation library: real questions plus expert answers, covering functional questions, out-of-scope requests and safeguards, run with human review and approved by your experts.
- Hard cases: multi-turn conversations, ambiguous and adversarial questions, outdated information, integration failures and unavailable human help.
- Experience checks: accessibility, browsers, mobile performance and analytics.
- Cross-check: the same facts, the same names and the same policies onsite and offsite.
- Controlled launch: selected pages or a bounded audience, monitoring, an incident owner and a way to switch it off.
Built for government
Confirmed with your security, privacy and accessibility teams in discovery.
| Requirement | How the program handles it |
|---|---|
| Official sources only | Answers come from approved agency content; the source set is named and owned. |
| Peers, not competitors | Brand Visibility benchmarks against peer agencies and sets a jurisdictional focus. |
| Accessibility and language access | The experience is checked against the agency's accessibility standards and the languages residents use. |
| Human handoff | Complex or sensitive cases route to phone, email, forms or staff. |
| Privacy | An information-only concierge answers from public content and needs no resident records. |
Brand Concierge for governmentBrand Visibility for governmentHHS prompt library
How success is measured
Three views, because engagement alone does not prove value.
Customer outcomes
Task completion, helpfulness, successful next steps and effective handoffs to people.
Business outcomes
Qualified meetings, application or purchase completion, conversion, or verified reductions in avoidable contacts.
Operational and visibility health
Answer quality, content freshness, failures, share of voice, sentiment, accuracy and cost per successful outcome.
Conversation volume and sentiment are useful diagnostics, but they do not establish business value alone. Where practical, Prolifico uses controlled comparisons, because visitors who choose to engage may already have higher intent.
What it takes
Ready inputs and active collaboration.
The launch runs in six weeks when inputs are ready and your team collaborates actively. Substantial content remediation, custom integrations, multiple markets or extensive approvals can extend it; Prolifico confirms the schedule after the readiness assessment in week 2.
| Who | What we need from them |
|---|---|
| Business sponsor | Priorities, decisions and acceptance. |
| Marketing or communications and digital experience | Audiences, journeys, brand voice and the pages where the concierge appears. |
| Content owners | Authoritative answers, corrections at the source and a way for launches and policy changes to reach the concierge. |
| Web, IT and analytics | Access, deployment, measurement and consent. Adobe's web prerequisites include the Experience Platform Web SDK and a Brand Concierge-enabled datastream. |
| Program staff teams | Real questions, and the handoff process for when a person is needed. |
| Brand, legal and accessibility reviewers | Review of guardrails, test answers and recommended content changes. |
Adobe Brand Visibility and Adobe Brand Concierge licensing comes from Adobe or its reseller and is not part of Prolifico's launch services.
What you receive
Concrete outputs at the end of the six weeks.
- Prioritized audiences, use cases and customer journeys, with agreed success measures and scope for both tracks.
- A prompt library of up to 1,000 prompts, configured Adobe Brand Visibility and a measured baseline.
- A readiness assessment, approved source inventory, content remediation backlog and configured knowledge sources.
- Experience designs, conversation examples, approved instructions and guardrails, and handoff requirements.
- A working, instrumented concierge with tested integrations and configuration documentation.
- An evaluation library, results and remediation log, and a launch recommendation.
- A launch report with a prioritized 90-day plan, plus a controlled production launch.
Keep exploring.
Ready to be found, and to help once people arrive?
Tell us about your audiences and we'll outline a six-week plan for both tracks.
Frequently asked questions
What is onsite and offsite AI engagement?
Offsite AI engagement is how AI assistants such as ChatGPT, Google AI Mode and Gemini describe and cite your agency across the web, managed with Adobe Brand Visibility. Onsite AI engagement is the AI conversation on your own website and apps, delivered with Adobe Brand Concierge. Prolifico launches both together.
Can Adobe Brand Concierge and Adobe Brand Visibility be launched together?
Yes. Prolifico's combined launch takes about six weeks in six steps: one shared discovery, three steps in which the offsite and onsite tracks run in parallel, then validation and a launch report together.
How long does the combined launch take?
About six weeks, assuming ready inputs and active collaboration. Substantial content remediation, custom integrations, multiple markets or extensive approvals can extend the schedule, and Prolifico confirms it after the readiness assessment in week 2.
What happens in the shared discovery?
Workshops with your sponsor, marketing or communications, digital experience, content owners, technology, analytics and the teams affected. Prolifico learns your audiences, use cases and journeys and what matters for both offsite AI visibility and onsite AI engagement, then agrees success measures and a first scope.
Do we need both Adobe Brand Concierge and Adobe Brand Visibility?
No. Either can be launched alone. Together they cover what AI says about an agency elsewhere and what happens when people arrive. Brand Visibility launch or Brand Concierge launch.
Which Adobe partner can launch Adobe Brand Concierge and Adobe Brand Visibility together?
Prolifico Digital, an Adobe Solution Partner that has configured Adobe Brand Visibility for more than 25 clients and launches Adobe Brand Concierge in the same six-week structure.
What happens after the six weeks?
An annual support program keeps both improving: monitoring and monthly recommendations offsite, conversation quality and knowledge maintenance onsite, and quarterly reviews. See the support program.
What contract vehicles can Prolifico work through?
Prolifico can work through any contract vehicle that Carahsoft or the client's preferred reseller is on, including NASPO ValuePoint.