How to run an AI visibility baseline
Seven steps from scope to a 90-day plan.
The short answer
An AI visibility baseline measures how often and how accurately AI assistants name and describe your brand, by platform, topic and audience, using a defined prompt set. Prolifico builds it in the first six weeks of a Brand Visibility launch and delivers a launch report with a 90-day action plan.
Seven steps
Prolifico runs these in the first six weeks of a launch.
Define scope
Choose the brands, products, audiences, markets and journeys that matter most.
Build the prompt set
Write prompts in the language your audiences use. See the prompt library guide.
Choose platforms and competitors
Select the AI platforms and the competitors or peers to compare.
Run and record
Run every prompt on every platform and record whether you appear, where, how you are described and what is cited.
Analyze
Split results by prompt type, topic and audience. Inspect the sources AI cites.
Report
Summarize visibility, gaps, technical barriers and opportunities.
Plan
Turn the gaps into a ranked 90-day action plan.
Branded and discovery prompts tell different stories
| Prompt type | Example | What it reveals |
|---|---|---|
| Branded | What is [brand] known for? | Whether AI knows you, describes you correctly and cites your pages. |
| Discovery | What is a good [category] for [need]? | Whether you are part of the shortlist when buyers do not name you. |
| Comparison | [Brand] vs [competitor] | How you are positioned against alternatives. |
| Scenario | I need to [task]. What should I do? | Whether you appear at the moment of need. |
A non-profit education publisher, for example, answered 100% of branded questions with its own name but 32% of discovery questions. The baseline showed exactly where the growth was.
What a baseline report contains
- Current visibility by platform, topic and audience.
- Technical accessibility opportunities: what keeps AI agents from reading your content.
- Priority information gaps: missing, outdated or misrepresented information.
- Topic and prompt opportunities.
- A recommended content roadmap with a prioritized 90-day action plan.
Common mistakes
- Counting only branded prompts, which flatters the result.
- Writing prompts in internal jargon instead of customer language.
- Changing the prompt set between periods, which breaks comparisons.
- Treating one run as a verdict instead of a starting point.
- Stopping at the report without owners for the fixes.
Keep exploring.
Talk to a Prolifico expert.
Tell us about your goals and we'll recommend where to start.
Frequently asked questions
What is an AI visibility baseline?
A measured starting point for how often and how accurately AI assistants name and describe your brand, by platform, topic and audience, built from a defined prompt set.
How long does it take to establish a baseline?
Prolifico's Brand Visibility launch establishes the baseline within about six weeks, ending in a launch report and a 90-day action plan. See the launch plan.
How many prompts do we need for a baseline?
A standard Prolifico launch builds up to 1,000 prompts, organized by topic, audience, journey stage, product or category and market. Quality and coverage matter more than count.