Case Study: Managing Multi-Brand Experiences with AEM Cloud Service @ Wrench Group

Before the implementation, Wrench Group’s individual brand sites operated on disparate systems, creating:

• Redundant maintenance and infrastructure costs

• Fragmented customer data and inconsistent reporting

• Limited authoring flexibility and long content update cycles

• Increased security risk and compliance complexity

Wrench needed a single, cloud-native platform that could deliver agility, performance, and scale — while empowering each brand’s marketing team to manage its content independently.

A Unified Multi-Brand Experience on AEM Cloud Service

Wrench Group designed and implemented a multi-site AEM Cloud Service architecture that enables Wrench Group to manage all 30+ brand websites from one consolidated instance.

Key Features and Innovations

• Single Code Base: One set of reusable AEM components and templates ensures design consistency, accelerated deployments, and simplified maintenance across brands.

• Universal Data Layer: A shared Adobe Analytics data layer captures standardized metrics across all sites, allowing enterprise-wide insights into engagement, conversion, and performance.

• Single Partner Ecosystem: With Prolifico Digital as the dedicated AEM implementation and support partner, Wrench benefits from coordinated strategy, governance, and ongoing enhancements across all Adobe Experience Cloud products.

• Cloud-Native Architecture: Hosted, maintained, updated, and monitored by Adobe, AEM Cloud Service delivers automatic updates, elastic scalability, and enterprise-grade security — with zero downtime or manual patching.

• Centralized Product Ownership: A unified Wrench IT product owner team now oversees AEM, reducing silos and improving responsiveness to marketing and business stakeholders.

Responsive partnership, supported by Adobe expert team members

Prolifico continues to provide comprehensive support services across Wrench Group’s Adobe stack:

• AEM Enhancements & Authoring Support: Ongoing optimization of components, content workflows, and user experience across all brand sites.

• Adobe Analytics Implementation & Insights: Continuous improvements to reporting dashboards, KPI alignment, and tag governance through the shared data layer.

• Adobe Target Optimization: Deployment of personalized experiences and A/B testing to increase customer engagement and lead conversion.

• Security, Performance, and Scalability Monitoring: Leveraging Adobe Cloud Service’s automatic updates and Prolifico’s proactive oversight to ensure peak performance and compliance.

A comprehensive solution meeting the needs of a rapidly growing business, across all brands.

Since adopting AEM Cloud Service, Wrench Group has achieved measurable improvements in efficiency, scalability, and business agility:

• Streamlined Multi-Site Management: 30+ brand websites managed under one platform with consistent brand governance.

• Reduced Operational Costs: Lower total cost of ownership through consolidation of infrastructure and code base.

• Enhanced Security & Reliability: Adobe’s cloud-native infrastructure eliminates manual patching and ensures constant compliance.

• Faster Content Publishing: Marketing teams now publish local promotions, seasonal content, and service updates in minutes — not days.

• Unified Customer Insights: Analytics and targeting across all brands now align to shared KPIs, providing leadership with a complete view of digital performance.