From 24 to 99: How Wrench Group Unlocked Lightning-Fast Web Performance with AEM Edge Delivery Services
Driving Page Speed, User Experience, and Business Growth—All at Once
Across 30+ home service brands, Wrench Group depends on its digital presence to convert real customers every day. But when page performance became a bottleneck—slowing down load times and frustrating users—Wrench sought a strategic solution that could scale across dozens of sites while dramatically improving speed, reliability, and search visibility.
They partnered with Prolifico Digital, and together we executed an AEM Edge Delivery Services Proof of Concept that redefined what “fast” really means.
The results were immediate, measurable, and business-changing.
The Results: A Breakthrough in Speed and Experience
Google PageSpeed Score: 24 → 99
The core web pages from one of the brands at Wrench Group were scoring a 24 on Google PageSpeed Insights—well below industry benchmarks and limiting SEO, rankings, and paid media efficiency.
After migrating to AEM Edge Delivery Services, their PageSpeed score rocketed to a near-perfect 99.
This improvement alone unlocked:
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Higher organic search visibility
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Lower bounce rates
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Increased conversions
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Better performance in LLM-driven search surfaces
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Improved outcomes from paid campaigns
First Contentful Paint (FCP): 6.1 seconds → 0.9 seconds
An 85% improvement in FCP meant visitors began seeing content almost immediately—delivering a smoother, more responsive first impression and reducing abandonment.
Largest Contentful Paint (LCP): 21.4 seconds → 1.6 seconds
A staggering 93% improvement in LCP eliminated the long delays users previously experienced before seeing meaningful content. Faster LCP directly increases conversions and is heavily favored by Google’s ranking algorithm.
Why These Metrics Matter: Performance Is Now a Growth Strategy
Fast pages don’t just “feel good”—they drive measurable business value across the funnel:-
Improved SEO & Core Web Vitals: Google rewards performance. With Edge Delivery Services, Wrench now consistently passes Core Web Vitals.
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Better Visibility in LLM Search & AI Assistants: Search is shifting toward AI-generated answers, and speed is becoming a major input signal. High-performance websites get prioritized across emerging LLM-powered discovery surfaces.
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Higher Conversion Rates: Every second of delay reduces conversions. By cutting page load times from 21 seconds to under 2 seconds, Wrench Group is improving engagement and minimizing friction for high-intent customers.
Prolifico Digital’s Role: Edge Delivery Expertise
Wrench Group trusted Prolifico Digital to:
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Implement a Proof of Concept of Adobe AEM Edge Delivery Services as the new performance layer
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Optimize content delivery with lightning-fast, edge-served pages
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Modernize templates and components for speed + flexibility
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Validate and track Core Web Vitals improvements
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Ensure long-term success with ongoing support and optimization
Our deep Adobe Experience Cloud experience—combined with our modern front-end engineering approach—enabled Wrench to deliver consistent, blazing-fast performance.